Powerful and attractive brand experiences begin with an impactful strategic narrative. Why? Because a great story that brings customers to your doorstep and gets them to believe in your company’s vision and mission. There are numerous reasons for developing a strategic narrative (a business strategy for storytelling) as we will delve into further in this post. Namely, strategic narratives are a keen way to establish brand leadership in increasingly competitive marketplaces. Narratives can assist in
It’s no secret that category building has become a popular positioning and marketing strategy during the past few years. Companies that lead categories have an envious position. They clearly stand out, are more attractive to customers, are loved by media and analyst influencers, and, at the highest level, have the highest market valuation. Who raises the most money, gets acquired and reaches the promised land of startups — an IPO? Category leaders Let’s look at
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