Strategic Narrative

How Narrative Ties into the Customer Experience

Companies are more focused than ever on delivering a quality customer experience – especially in B2B tech. Part of that experience is how the company connects with the customer – on a human level. People want to work with companies who relate to their challenges, clarify industry misperceptions and know the industry trends that directly impact them. Many of the leading companies do an incredible job at this by articulating a focused industry narrative. Not

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Catapult PR
Market Leadership

Catapult PR Celebrates 21 Years of Narrative-driven PR Strategies

Boulder-based PR firm continues to offer industry-leading strategic PR and narrative services to organizations in DevOps, Agile, Cloud, Security and Tech BOULDER, Colo., Sept. 9, 2020 /PRNewswire/ — Catapult PR-IR (, a narrative-driven public relations agency for B2B tech companies, today announced its 21-year anniversary as a leading high tech B2B PR firm. Catapult PR helps its clients become industry leaders with a narrative-driven communications strategy including, social and content marketing, media and analyst relations, and Strategic Narrative Marketing

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