Narrative Spotlight: Patagonia
Welcome to the first in our Narrative Spotlight blog series, dedicated to recognizing organizations that we believe have hit the narrative mark! So, what does it mean to hit the mark? This is all based on how well a company’s current messaging matches with the principles of Strategic Narrative Marketing. This approach gets organizations to stop talking about themselves and instead address industry trends and challenges head-on to create a unique, industry-nurturing and inclusive narrative.