Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true. However, it’s becoming more challenging as a public relations professional, especially in the B2B tech space, to manage expectations in a consistent way. It seems the tactics to get coverage are changing constantly. Is it due to the COVID-19 pandemic? Perhaps partly. But, according to Cision’s 2021 State of the Media report,
Believe it or not, a company’s messaging does not have to be self-centered. Stay with me for a moment and let me explain what I mean. I know, I know the very word “marketing” means promoting and selling. So how can marketing be selfless? Isn’t the purpose of marketing always to increase the bottom line? Shouldn’t a B2B company focus on advertising and promoting its solutions? Sure, those activities matter and good marketing will end
We are honored to share that we recently received two national awards for our Strategic Narrative Marketing (SNM) messaging framework that helps organizations define and own categories. We are now the proud owners of a Gold Stevie Award for PR Innovation in the 2017 American Business Awards™, and Silver for New Products and Services in Advertising, Marketing and Public Relations in the 2017 Golden Bridge Awards. “This is a big milestone for Catapult as we work
In the world of PR and marketing, it’s always crucial to keep a pulse on the latest and greatest tools and technologies. Why? These present new and innovative ways to help bring your client’s or your company’s messages and strategies to market. If you’re a Twitter person, like me, perhaps you’ve stumbled onto an application called CrowdChat – a social chat platform where a crowd creates the content through engaging conversations and a gamified experience.
After being in the PR business for more than 30 years, it’s been an interesting ride to see how it’s evolved, morphed and changed. Yet, while PR has been around for a while, it still is a mystery for many CEOs, CMOs and marketing folks. Oftentimes, they don’t understand what kind of results they should expect and, if they are hiring a PR firm, how they operate. We often get asked the standard questions when
After you’ve selected a PR firm to help your organization define and share a strategic narrative with the world, you need to make sure you get the most value for every PR dollar spent. The success of a PR initiative is not completely dependent on the agency, however. While a good agency knows how to work around unique quirks or challenges a client brings to the table, there are a number of decisions and actions
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