B2B Tech PR
Thought Leadership

B2B Tech PR: The New Reality of Securing Coverage

Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true.  However, it’s becoming more challenging as a public relations professional, especially in the B2B tech space, to manage expectations in a consistent way. It seems the tactics to get coverage are changing constantly.  Is it due to the COVID-19 pandemic? Perhaps partly. But, according to Cision’s 2021 State of the Media report,

Read More »

Subscribe to Our Blogs

Receive news, updates, free stuff and new releases by email. We don’t do spam.

Recent Posts: