Market Leadership

Women-in-Tech Narrative Aims to Empower and Inspire

This article is reposted from Business 2 Community. Read the original posting here: An industry narrative presents a great opportunity for organizations of all types to stand for something higher than “what they do.” Crafting a narrative that aims to inspire industry change is the stuff that sets true market leaders apart and determines business winners and category champions. Sometimes it’s hard to grasp how a strategic narrative – not traditional messaging or storytelling – can

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