[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]rule of en·gage·ment


“A directive issued by a military authority specifying the circumstances and limitations under which forces will engage in combat with the enemy.”

The [PR] rules of engagement (ROE) are standing orders to public relations firms (and individual PR professionals) that define the circumstances, conditions, degree, and manner in which the use of pitching, writing or socializing may be applied. These rules provide authorization for and/or limits on, among other things, the use of said tactics and the appointment of certain capabilities. In some PR firms, the ROE have the status of guidance to clientele, while in other firms, the ROE are best practice commands. Rules of engagement do not normally dictate how a result is to be accomplished, but will indicate what measures may be unacceptable.

Below is an abbreviated description of the ROE, of which may be issued to all PR personnel:

These are the first [PR] rules of engagement. Should you choose to not abide by them, you will be subject to harsh questioning and concern from your clients, or worse, face termination by means of replacement by an advertising firm.[/pt_text][/vc_column][/vc_row]