Strategic Narrative

Why It’s Important to Use Industry Megatrends as Part of Your Messaging Strategy

Everyone has “that friend.” The one you dread meeting up with because you know that for every story or update you have, they will have one to match it. Everything you say somehow relates to them, and makes you want to (maybe not so) politely exit the conversation. While it’s often easy to tell when you are being like this type of person, it’s much more difficult to recognize this behavior on an organizational level.

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