We are teaming up with Chief Marketer to present a webinar on our new messaging approach – Strategic Narrative Marketing. Join us to learn how to create industry-level messaging that is 100 percent unique, helps align organizations toward a higher, singular cause, and serves to lead the advancement and success of the overall industry. This approach can be leveraged to drive content development, social media, and general PR/marketing. “Finding Your Narrative in a Crowded Content World,” will be presented live on Wednesday, June 14, 2017 at 2 p.m. Eastern, noon Mountain and 11 a.m. Pacific. Registration is now open: http://bit.ly/Catapult-Webinar .
Guy Murrel, Catapult co-founder and principal, and author of “A Practical Guide to Strategic Narrative Marketing,” will be leading the webinar. Here’s what he had to say about it:
“I’m excited to introduce the industry narrative approach to messaging as more and more companies struggle to say something unique and meaningful. At Catapult, we’ve helped scores of companies with positioning and messaging, and we found that an industry-focused narrative is often the key to aligning companies under a common cause. It also shapes the development of content that is compelling and provides more depth than storytelling. The webinar will cover the practical steps it takes to adopt this approach.”
Murrel will co-present the webinar with Christine Bottagaro, chief marketing officer at Rogue Wave Software (www.roguewave.com/). Rogue Wave Software partnered with Catapult twice to revamp its messaging strategy to align its growing business capabilities. Beth Negus Viveiros, managing editor at Chief Marketer (http://www.chiefmarketer.com/), will serve as the webinar host.
During the webinar, attendees will learn:
- The elements required for building an industry narrative platform that will differentiate the company in the market.
- How to focus your company on advancing the industry by defining a new or existing market category.
- How to develop a singular narrative framework that rides above a company and/or product description to tie together all of the “things you do.”