Market Leadership

Three Reasons You Should Get a Strategic Narrative Messaging Assessment

It can be hard to get out of your own head. In business, we are all so close to our company messaging that we sometimes miss the flaws or opportunities for a better narrative. At Catapult, we’ve talked to dozens of CEOs who are unsatisfied with their company narrative but unsure how to go about improving it. When you’re busy running a business or leading teams, you tend to be inwardly focused on your products

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Market Leadership

Align Your Company with a Category-focused Strategic Narrative

A building is only as strong as its foundation. The same is true for relationships, education and business. One of the core foundational components of any successful business is organizational alignment.  Organizations founded upon and aligned around a set of core values and a clear vision tend to lead industries. From our experience as a PR firm in the tech industry, alignment can be achieved through a strategic narrative that defines a new or existing

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Market Leadership

Narrative Authenticity Wins in 2020

“Knowing yourself is the beginning of all wisdom” – Aristotle What separates an ordinary business from a market driver that is propelling an industry forward?  It’s not just about the company’s products and/or services and it goes beyond being ‘cool’ or ‘edgy.’ You have to look a little closer and see what is woven into the fabric of these organizations.  Simply put, these companies are all about authenticity. They stay true to who they are

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Market Leadership

PR Predictions for 2020: The Great “PR” Revival

Over the summer, my family and I spent a long weekend at a cabin in the Colorado mountains. Having two young children, a campfire and S’mores were an essential part of our plans. The kids asked about 100 times when we were going to have S’mores – and on our final night, we made it happen. To my husband’s surprise, a chocolate ad promoting S’mores popped up in his Instagram feed the next day!  This

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Market Leadership

Marketing Tips for a Strong 2020

A solid plan and fresh ideas are great ways to kick off a new year in business. Marketers have a lot to consider as they enter 2020. What are the marketing goals and are they aligned with the overall business strategy? What is the budget? What worked and what didn’t work in 2019?  Forbes Communication Council shared tips from 15 marketing thought leaders – including Catapult’s chief narrative officer and principal, Guy Murrel – on how to

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Catapult PR Shares Elements of Strategic Narrative Marketing for Category Leadership and Stronger Company Messaging

‘Strategic Narrative Marketing’ elevates company positioning and messaging to help B2B organizations become category winners through their industry narrative BOULDER, Colo., June 12, 2019 — Catapult PR-IR (www.catapultpr-ir.com), a high-tech public relations and Strategic Narrative Marketing agency, today released the four elements for building a strategic narrative focused on industry megatrends, insights, vision and category definition. The four elements help companies discover their narrative for the industry so they can tell a story that is

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Thought Leadership

Why Your CEO Will Love Budgeting a Strategic Narrative

It’s that time of year where the B-word is front and center. That’s right, the budget. Budget planning brings up mixed feelings and it can get a little intense. As marketers, it’s not always easy to get the CEO on board with certain budget items. Demonstrating value and ROI can be tricky – and the CEO wants to know that the investment is worth it. Unfortunately, marketing also tends to get a bad rap for

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Market Leadership

Catapult Adds Zype to B2B High Tech Client Roster

We are pleased to announce that Catapult has been retained by Zype, a video content and distribution company out of New York, for PR and Strategic Narrative Marketing services. Through our Narrative Practice service offering, we will help position Zype as a market category owner in the rapidly growing direct-to-consumer streaming video market. Zype CEO, Ed Laczynski, shared his thoughts on this new partnership: “We’re excited to position Zype as an industry leader with Catapult’s narrative

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Market Leadership

Anchor Your B2B Content Strategy with a Strategic Narrative

Your content is only as good as your content marketing strategy. Evidence supports this theory in the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets and Trends report. According to the report, 91 percent of respondents use content marketing. However, similar to previous years’ reports, it’s the organizations with documented content marketing strategies who report higher levels of content marketing success. Yet, only 37 percent of respondents have a documented strategy. A top reason is

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Strategic Narrative

Achieve Strategic Company Alignment with a Strategic Narrative

Every business leader wants their company to be strategically aligned. It creates unity among teams and delivers a consistent, clear message of who the company is and what it stands for. Unfortunately, achieving this sort of alignment from the top down and across every facet of the organization is complicated because a lot of companies struggle with their positioning and messaging. What is strategic business alignment? Jonathan Trevor and Barry Varcoe do a great job

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