Spring is in the air — and we are reminded of new beginnings. We see blossoming flowers, green growth on trees and longer days. In business, Springtime reminds us that the company messaging strategy also benefits from newness and growth. So many companies suffer from stale, ineffective messaging with no significant changes for years. Or, internal efforts result in inward and narrow messaging that is ineffective and draining. After repeated tries at differentiation and capturing
It can be hard to get out of your own head. In business, we are all so close to our company messaging that we sometimes miss the flaws or opportunities for a better narrative. At Catapult, we’ve talked to dozens of CEOs who are unsatisfied with their company narrative but unsure how to go about improving it. When you’re busy running a business or leading teams, you tend to be inwardly focused on your products
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