B2B Social Media in 2023
PR Tips

B2B Social Media in 2023: Six Noteworthy Trends

Social media has become an integral part of our lives. About 4.74 billion people use social media worldwide, 59.3 percent of the total population. The average time people spend on these platforms is two hours and 27 minutes daily. Needless to say, social media is an essential tool for businesses to connect with customers and prospects. The social media landscape is ever-changing, making it important to stay on top of the latest trends. With 2023 only

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B2b social media
Market Leadership

B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles

As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections.  The tricky part is promoting these concepts to our B2B customers. Marketers need to try and tell a story from a strategic narrative point of view. If there is one thing I have learned, B2B social media marketing gains attention when storytelling is at the forefront.  B2B marketing on social platforms is a

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