B2B Tech PR
PR Tips

My First Month at a B2B Tech PR Firm: What I’ve Learned

A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR. Like many people, I had anticipated my first day and was looking forward to the opportunity.  The prospect of starting a new job was exciting. The first day can be nerve-racking as you meet many new people and try to soak up as much information as possible. I didn’t know

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B2B Tech PR
Thought Leadership

B2B Tech PR: The New Reality of Securing Coverage

Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true.  However, it’s becoming more challenging as a public relations professional, especially in the B2B tech space, to manage expectations in a consistent way. It seems the tactics to get coverage are changing constantly.  Is it due to the COVID-19 pandemic? Perhaps partly. But, according to Cision’s 2021 State of the Media report,

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Catapult PR
Market Leadership

Catapult PR Celebrates 21 Years of Narrative-driven PR Strategies

Boulder-based PR firm continues to offer industry-leading strategic PR and narrative services to organizations in DevOps, Agile, Cloud, Security and Tech BOULDER, Colo., Sept. 9, 2020 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a narrative-driven public relations agency for B2B tech companies, today announced its 21-year anniversary as a leading high tech B2B PR firm. Catapult PR helps its clients become industry leaders with a narrative-driven communications strategy including, social and content marketing, media and analyst relations, and Strategic Narrative Marketing

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