category narrative
Thought Leadership

Use this Template to Create Your Category Narrative

Companies often adopt the Strategic Narrative Marketing approach because they want to lead markets, stand apart or define an industry category. The approach requires the development of an industry narrative to articulate your company’s vision and align it around a purpose-focused positioning statement. Sometimes, the narrative reveals uncomfortable truths. Perhaps an organization isn’t truly aligned with current trends that are impacting the future of the industry. Or, maybe the organization is aligned, but changes need

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