Market Leadership

Collaboration = A Win/Win for Everyone

Think about it. What is it about certain people or environments that make you enjoy your work more? You probably feel empowered, that there is an open exchange of ideas, and encouragement to express your thoughts, ideas and suggestions. Whether it’s personal or in the business world, it is clear. The more you collaborate, the greater the trust, learning, growth and innovation. According to Wikipedia, collaboration is “the process of two or more people or

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Thought Leadership

We’ve Come Full Circle: Email is Dead.

I’m not one to jump on trends. If something brings actual value, then I’m all for it. If it feels like it’s all style over substance, it probably is. Business development in the B2B tech sector for public relations companies is often a timely convergence of need, trends and luck. In the age of email lists – bought and sold like bizdev currency – it is tempting to get stuck in the blast loop, trying

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Market Leadership

Dear CMO, What’s Makes a Tasty Marketing Recipe?

There is no one correct way to make my favorite dish of all time – macaroni and cheese. With a plethora of options — from cheese selection to noodle type, in addition to different cooking methods involving butter, eggs or cream — the beautiful thing about making “mac and cheese” is that no matter what ingredients you use, the combination of pasta and cheese usually tastes good no matter what (though there are still ways

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Market Leadership

Time for CEOs to do Some Spring Cleaning

And Strategic Narrative Marketing is Blooming. . . Ahhh, Springtime. The grass is starting to turn green, the birds are chirping, and tulips and daffodils are popping up through the dirt to greet the sun. You’re probably even thinking about golf, vacations and scheduling a few outings with your friends and family. That’s the familiar narrative we are all accustomed to when we think about Spring. Now, apply that to what your company does each

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Lead your market
Market Leadership

Is your marketing content helping you lead your market?

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Whether you are a content or digital marketer, branding guru, PR professional or C-level executive, the content you put out there matters. You probably want your content to be seen. You might even want your content to be strong enough to secure leads and engage your audience. If all those things are true, I’m willing to bet that you want to be recognized in your industry as a leader.

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Strategic Narrative Marketing-Be Unique-Catapult PR-IR
Market Leadership

Avoid Blind Spots with an Industry Strategic Narrative

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]At Catapult we run industry Strategic Narrative workshops that help organizations dig deep into mega trends, category dynamics, transformational shifts and future possibilities – focused primarily on leading industry success and maturity. Our intent is to create a higher-level messaging framework that defines and leads categories, and goes beyond storytelling to guide all forms of marketing. However, the process also serves as a forcing function to address key issues

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