Strategic Narrative
Three Realistic Reasons to Focus on Category Building
It’s no secret that category building has become a popular positioning and marketing strategy during the past few years. Companies that lead categories have an envious position. They clearly stand out, are more attractive to customers, are loved by media and analyst influencers, and, at the highest level, have the highest market valuation. Who raises the most money, gets acquired and reaches the promised land of startups — an IPO? Category leaders Let’s look at
Guy Murrel
September 16, 2021
