Market Leadership

Collaboration = A Win/Win for Everyone

Think about it. What is it about certain people or environments that make you enjoy your work more? You probably feel empowered, that there is an open exchange of ideas, and encouragement to express your thoughts, ideas and suggestions. Whether it’s personal or in the business world, it is clear. The more you collaborate, the greater the trust, learning, growth and innovation. According to Wikipedia, collaboration is “the process of two or more people or

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Market Leadership

Strategic Narrative and Category Building are Front and Center for CEOs

Messaging and positioning are more than just marketing’s priorities These last few years I’ve seen Catapult go in and help organizations create strategic narrative messaging and execute PR efforts that lead markets and create new categories. In that time, I’ve noticed some patterns in the way that organizations 1) realize they need help with telling their story, 2) reach out to third parties to gain an outside perspective and, 3) involve executive leadership to implement

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Strategic Narrative

The Rise of Strategic Narrative In Marketing

The following is an excerpt from an article published in Forbes by Guy Murrel It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. But the use of narrative in

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Market Leadership

Time for CEOs to do Some Spring Cleaning

And Strategic Narrative Marketing is Blooming. . . Ahhh, Springtime. The grass is starting to turn green, the birds are chirping, and tulips and daffodils are popping up through the dirt to greet the sun. You’re probably even thinking about golf, vacations and scheduling a few outings with your friends and family. That’s the familiar narrative we are all accustomed to when we think about Spring. Now, apply that to what your company does each

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Thought Leadership

Why B2B Executives Need to Engage on LinkedIn

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]LinkedIn is the number one social media platform used by CEOs today and there are many reasons why. As the branded “professional” social network, LinkedIn differs from Facebook or Twitter in that it is a digital resume. It’s not a place to share baby pictures or invite friends to your birthday party, it’s a tool for growing one’s professional career. Many leaders in the business world are using LinkedIn

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Market Leadership

Unwrap Your Company’s Strategic Narrative | Part 6

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]If you’ve been following along with our Strategic Narrative Marketing blog series, you’ve learned how your organization has a unique opportunity to be heard in the face of today’s oversaturated content and digital marketing channels. You’ve learned how a Strategic Narrative can help elevate your organization above the competition with a higher-level, strategic approach to positioning and messaging. You’ve also learned some of the key building blocks of a

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Market Leadership

Three Reasons CEOs Need an Industry Strategic Narrative

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Every great company benefits from clear vision and leadership. The dynamics of an organization’s culture is set at the top, and it is the job of every CEO to connect and inspire people to effectively move toward a common strategic goal. Here are 3 reasons why every CEO should have a strategic narrative that outlines the current state of the industry, vision for the category and role the organization

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