B2b social media
Market Leadership

B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles

As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections.  The tricky part is promoting these concepts to our B2B customers. Marketers need to try and tell a story from a strategic narrative point of view. If there is one thing I have learned, B2B social media marketing gains attention when storytelling is at the forefront.  B2B marketing on social platforms is a

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Thought Leadership

Twelve PR Quotes That Still Ring True Today

“This is not a secret press bureau. All our work is done in the open. We aim to supply news.” -Ivy Lee In 1906, Ivy Lee issued the “Declaration of Principles.” This “declaration” laid the groundwork for public relations. In his “Declaration of Principles,” Lee stated that the public and the press had a right to know timely and accurate information regarding a company’s actions and thus the ideology of public relations was born. Ivy

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Strategic Narrative

That’s a Wrap! DevOps Enterprise Summit San Francisco 2017 Musings

It’s hard to believe the fourth installment of DevOps Enterprise Summit San Francisco (DOES17) is complete! We are honored to be partners with IT Revolution and Electric Cloud to support what we believe is one of the best (if not THE best) DevOps conferences out there. Every year seems to be better than the next, and it’s safe to say that DOES17 was the best yet. DOES has been selling out every year since it

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