industry narrative now
Strategic Narrative

There’s No Better Time Than Now to Adopt an Industry Narrative

As we transition into the ‘next normal’ for business, many marketers are re-evaluating their positioning and thinking about how to emerge as a leader in a changing and unpredictable world. We have long advocated for all companies to have an industry narrative, and if there was ever a time to adopt one it’s now. An industry narrative is the guiding light of an organization’s highest aspirations. It goes beyond what you ‘do’ and provides a

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Market Leadership

Three Reasons You Need a Strategic Narrative Messaging Assessment

It can be hard to get out of your own head. In business, we are all so close to our company messaging that we sometimes miss the flaws or opportunities for a better narrative. At Catapult, we’ve talked to dozens of CEOs who are unsatisfied with their company narrative but unsure how to go about improving it. When you’re busy running a business or leading teams, you tend to be inwardly focused on your products

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