A compelling narrative sets a company apart from the competition. At Catapult, we’ve dedicated decades to helping companies tell a more meaningful story with an industry narrative. Next week, our Co-founder and Chief Narrative Officer, Guy Murrel, is partnering with SOFTWAREcolorado and local marketing leaders to discuss important insights around strategic narrative storytelling. Marketing leaders and CEOs will learn how an industry narrative can help their company stand out and create better alignment. You can
“Knowing yourself is the beginning of all wisdom” – Aristotle What separates an ordinary business from a market driver that propels an industry forward? It’s not just about the company’s products and/or services and it goes beyond being ‘cool’ or ‘edgy.’ You have to look a little closer and see what is woven into the fabric of these organizations. Simply put, these companies are all about narrative authenticity. They stay true to who they are
Narrative leads every industry forward. For the software industry, two major movements — driven by narrative — has led to the rise of Agile, and more recently, DevOps, from concept to mainstream practice. From the Agile Manifesto (Feb., 2001) and Marc Andreessen’s famed 2011 WSJ column “Why Software is Eating the World,” to the much used motto “Building Better Software Faster,” narrative stories have helped lead both practitioners and vendors alike to collective benefit. Last
Messaging and positioning are more than just marketing’s priorities These last few years I’ve seen Catapult go in and help organizations create strategic narrative messaging and execute PR efforts that lead markets and create new categories. In that time, I’ve noticed some patterns in the way that organizations 1) realize they need help with telling their story, 2) reach out to third parties to gain an outside perspective and, 3) involve executive leadership to implement
As stated in the previous “50 Quotes on Narrative that Change the Way we look at Storytelling” blog post – a picture may be worth a thousand words, but the narrative itself is priceless. As marketing and PR pros, we must unpack the truth in what makes a narrative resonate with our audience, thereby incentivizing our desired call to action. It takes time and dedication to create a powerful narrative – a constant drip of
While a picture may be worth a thousand words, the narrative itself is priceless. As PR and marketing pros, we strive to develop (and nurture) a strategic narrative that will help our clients leapfrog their competition and win in the marketplace. While this is not an easy feat, taking the time and making the effort to create a powerful narrative (at the industry level) helps establish thought leadership and the opportunity to “influence the influencers.”
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