Social media has become an integral part of our lives. About 4.74 billion people use social media worldwide, 59.3 percent of the total population. The average time people spend on these platforms is two hours and 27 minutes daily. Needless to say, social media is an essential tool for businesses to connect with customers and prospects. The social media landscape is ever-changing, making it important to stay on top of the latest trends. With 2023 only
It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers continue to reduce their traditional advertising budgets, “while growth in expenses on digital marketing remained positive…In February 2022, CMOs in the U.S said their digital spending grew by 16.2 percent.” Content marketing, however, is gaining steam as the world modernizes and adapts to the digital world. To better understand this
A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR. Like many people, I had anticipated my first day and was looking forward to the opportunity. The prospect of starting a new job was exciting. The first day can be nerve-racking as you meet many new people and try to soak up as much information as possible. I didn’t know
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