Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true. However, it’s becoming more challenging as a public relations professional, especially in the B2B tech space, to manage expectations in a consistent way. It seems the tactics to get coverage are changing constantly. Is it due to the COVID-19 pandemic? Perhaps partly. But, according to Cision’s 2021 State of the Media report,
Boulder-based PR firm continues to offer industry-leading strategic PR and narrative services to organizations in DevOps, Agile, Cloud, Security and Tech BOULDER, Colo., Sept. 9, 2020 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a narrative-driven public relations agency for B2B tech companies, today announced its 21-year anniversary as a leading high tech B2B PR firm. Catapult PR helps its clients become industry leaders with a narrative-driven communications strategy including, social and content marketing, media and analyst relations, and Strategic Narrative Marketing
As DevOps Enterprise Summit 2019 comes to a close, the Catapult team heads home after three days of immersive learning and networking in Las Vegas. If you’re not already familiar with the DevOps Enterprise Summit – it is the premier industry conference for business and technology leaders to learn how to develop and deploy software faster and win in the marketplace. The Catapult team provided PR and social media support for the event for the
Twenty years ago today Terri Douglas and I took our own good advice and started our PR firm — Catapult PR. Since 9/9/99, there’s been a lot of hard work, an awesome group of employees past and present, many great clients, and a whole lot to be grateful for. There are also many lessons learned along the way on this wild and crazy ride. This year is especially significant because it marks the big “2-0”
The holiday season is a wonderful and magical time. It’s a time for making lasting memories, and a wonderful time for spending time with loved ones. Can it be a magical time for landing your first real job? Yes! From personal experience, I am most grateful for my new job during this holiday season at Catapult PR in Boulder, one of the top B2B high-tech PR agencies. Some of you may have been wondering why
Today, we’re very happy to announce that our second Strategic Narrative messaging project is completed with our valued partner from Louisville, Colorado — Rogue Wave Software (www.roguewave.com/). Rogue Wave is a leader in software development tools, components, and platforms for mission-critical applications. Together, we dove into a full-day Strategic Narrative discovery workshop and subsequent messaging framework that blends an industry narrative with company positioning and messaging to help Rogue Wave align around a common, higher purpose. “We re-engaged
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