B2B Social Media in 2023
PR Tips

B2B Social Media in 2023: Six Noteworthy Trends

Social media has become an integral part of our lives. About 4.74 billion people use social media worldwide, 59.3 percent of the total population. The average time people spend on these platforms is two hours and 27 minutes daily. Needless to say, social media is an essential tool for businesses to connect with customers and prospects. The social media landscape is ever-changing, making it important to stay on top of the latest trends. With 2023 only

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Adele Barbles November 9, 2022
Content Marketing
PR Tips

Content Marketing: 15 Quotes That Might Change Your Perspective

It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers continue to reduce their traditional advertising budgets, “while growth in expenses on digital marketing remained positive…In February 2022, CMOs in the U.S said their digital spending grew by 16.2 percent.” Content marketing, however, is gaining steam as the world modernizes and adapts to the digital world.  To better understand this

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Adele Barbles July 19, 2022
B2B Tech PR
PR Tips

My First Month at a B2B Tech PR Firm: What I’ve Learned

A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR. Like many people, I had anticipated my first day and was looking forward to the opportunity.  The prospect of starting a new job was exciting. The first day can be nerve-racking as you meet many new people and try to soak up as much information as possible. I didn’t know

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Adele Barbles June 29, 2022
B2b social media
Market Leadership

B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles

As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections.  The tricky part is promoting these concepts to our B2B customers. Marketers need to try and tell a story from a strategic narrative point of view. If there is one thing I have learned, B2B social media marketing gains attention when storytelling is at the forefront.  B2B marketing on social platforms is a

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Adele Barbles June 1, 2022

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