Content Marketing
PR Tips

Content Marketing: 15 Quotes That Might Change Your Perspective

It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers continue to reduce their traditional advertising budgets, “while growth in expenses on digital marketing remained positive…In February 2022, CMOs in the U.S said their digital spending grew by 16.2 percent.” Content marketing, however, is gaining steam as the world modernizes and adapts to the digital world.  To better understand this

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B2B Tech PR
PR Tips

My First Month at a B2B Tech PR Firm: What I’ve Learned

A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR. Like many people, I had anticipated my first day and was looking forward to the opportunity.  The prospect of starting a new job was exciting. The first day can be nerve-racking as you meet many new people and try to soak up as much information as possible. I didn’t know

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B2b social media
Market Leadership

B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles

As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections.  The tricky part is promoting these concepts to our B2B customers. Marketers need to try and tell a story from a strategic narrative point of view. If there is one thing I have learned, B2B social media marketing gains attention when storytelling is at the forefront.  B2B marketing on social platforms is a

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