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Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor
Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor SOFTWAREcolorado and Catapult aim to increase awareness of local technology innovation among
B2B Tech PR: The New Reality of Securing Coverage
Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true. However, it’s
Join the Team! Catapult PR is Hiring
Public Relations Junior Account Executive Catapult (www.catapultpr-ir.com) is an authentic, strategic and results-driven public relations agency focused on exceeding its clients’ expectations every day. Located
Three Realistic Reasons to Focus on Category Building
It’s no secret that category building has become a popular positioning and marketing strategy during the past few years. Companies that lead categories have an
Catapult PR Celebrates 22 Years in B2B Tech and Enterprise Software
Boulder-based PR firm prospers by helping tech firms develop industry narratives that position them as category leaders BOULDER, Colo., Sept. 9, 2021 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a narrative-driven
Use this Template to Create Your Category Narrative
Companies often adopt the Strategic Narrative Marketing approach because they want to lead markets, stand apart or define an industry category. The approach requires the
There’s No Better Time Than Now to Adopt an Industry Narrative
As we transition into the ‘next normal’ for business, many marketers are re-evaluating their positioning and thinking about how to emerge as a leader in
How Narrative Ties into the Customer Experience
Companies are more focused than ever on delivering a quality customer experience – especially in B2B tech. Part of that experience is how the company
Freshen Up Your Messaging Strategy: Spring Your Narrative Forward
Spring is in the air — and we are reminded of new beginnings. We see blossoming flowers, green growth on trees and longer days. In
