Our Latest Perspectives
20 Quotes on Category Building to Sharpen your Messaging Strategy
The concept of category building enables organizations to differentiate themselves and redefine market landscapes, while opening creative and thoughtful conversations internally. Startup founders, business executives,
Want to Lead your Industry? Start with a Strategic Narrative Workshop
As a CEO or marketing leader, will you shake up and clarify your corporate messaging by elevating it to a higher level? Many executives are
10 Reasons Why Your Company Needs a Narrative Assessment
Powerful and attractive brand experiences begin with an impactful strategic narrative. Why? Because a great story that brings customers to your doorstep and gets them
How a Strategic Narrative Helped DevOps Institute find its ‘Why’
“Catapult’s narrative process played a powerful role in shaping DevOps Institute’s messaging and offerings,” said Jayne Groll, CEO of DevOps Institute. “Through the narrative, we
B2B Social Media in 2023: Six Noteworthy Trends
Social media has become an integral part of our lives. About 4.74 billion people use social media worldwide, 59.3 percent of the total population. The
Content Marketing: 15 Quotes That Might Change Your Perspective
It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers
My First Month at a B2B Tech PR Firm: What I’ve Learned
A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR.
B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles
As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections. The tricky part
Join Catapult for a Strategic Narrative Storytelling Panel
A compelling narrative sets a company apart from the competition. At Catapult, we’ve dedicated decades to helping companies tell a more meaningful story with an
