Our Latest Perspectives
B2B Social Media in 2023: Six Noteworthy Trends
Social media has become an integral part of our lives. About 4.74 billion people use social media worldwide, 59.3 percent of the total population. The
Content Marketing: 15 Quotes That Might Change Your Perspective
It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers
My First Month at a B2B Tech PR Firm: What I’ve Learned
A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR.
B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles
As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections. The tricky part
Join Catapult for a Strategic Narrative Storytelling Panel
A compelling narrative sets a company apart from the competition. At Catapult, we’ve dedicated decades to helping companies tell a more meaningful story with an
Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor
Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor SOFTWAREcolorado and Catapult aim to increase awareness of local technology innovation among
B2B Tech PR: The New Reality of Securing Coverage
Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true. However, it’s
Join the Team! Catapult PR is Hiring
Public Relations Junior Account Executive Catapult (www.catapultpr-ir.com) is an authentic, strategic and results-driven public relations agency focused on exceeding its clients’ expectations every day. Located
Three Realistic Reasons to Focus on Category Building
It’s no secret that category building has become a popular positioning and marketing strategy during the past few years. Companies that lead categories have an
