Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true. However, it’s becoming more challenging as a public relations professional, especially in the B2B tech space, to manage expectations in a consistent way. It seems the tactics to get coverage are changing constantly. Is it due to the COVID-19 pandemic? Perhaps partly. But, according to Cision’s 2021 State of the Media report,
A social media managers’ job is not done once posts are created and scheduled. In a previous article in this series, we dove into exactly what it takes to craft the perfect social media post. However, to run a successful social media program, social media managers must regularly monitor all active accounts for mentions, messages, comments and more. For larger brands, there could be dozens of social media managers whose job it is to track all incoming
Social media management is officially a full-time job and serious career path. While this trend has been on the rise for many years, the COVID-19 pandemic and recent social justice movements have pushed even more people to sign up for social media accounts. With new social platforms popping up at head-spinning rates and algorithms changing constantly, assuming a role in social media management is no small feat, for small and big teams alike. Social media
Slack. Google Docs. SharePoint. Dropbox. Add in calls, texts, emails and any of the other dozens of possible collaboration tools available today, and even the most mindful can be fraught with anxiety. In reality, we – the world of business and technology – got what we asked for. No more playing phone tag with remote workers, a reduction in trite emails and always-updated documents living in the Cloud safe from the accidental deletion or a
It’s hard to believe the fourth installment of DevOps Enterprise Summit San Francisco (DOES17) is complete! We are honored to be partners with IT Revolution and Electric Cloud to support what we believe is one of the best (if not THE best) DevOps conferences out there. Every year seems to be better than the next, and it’s safe to say that DOES17 was the best yet. DOES has been selling out every year since it
Let’s face it – in today’s digital world, you are probably working for an organization that runs on software in some way. Even if you aren’t working directly with the software part of your business, there is a chance that you have heard the term “DevOps” buzzing around over the past several years. Not ringing any bells? DevOps, while many may dispute a concrete definition, is a term used in the software delivery industry to
DevOps Enterprise Summit London 2017 (DOES17) is a wrap! We (Catapult PR) were proud to partner with IT Revolution to help make the second year of the London conference come to life. DOES17 took place in the amazing Queen Elizabeth II Centre in the heart of London from June 5-6, 2017. Nearly 700 software delivery practitioners, business leaders and DevOps luminaries from around the world joined us for two jam-packed days of programmatic learning featuring
A few weeks ago I had the opportunity to attend Social Media Marketing World 2017 (SMMW) in sunny San Diego. Coming into the conference as an intermediate member of the social media world, I was excited to learn a lot. And, boy, did I learn! The conference covered just about every corner of social media marketing, including tracks specifically dedicated to blogging, vlogging, Instagram, Twitter, Facebook, analytics and more. With more than 100 sessions lead
Everyone has “that friend.” The one you dread meeting up with because you know that for every story or update you have, they will have one to match it. Everything you say somehow relates to them, and makes you want to (maybe not so) politely exit the conversation. While it’s often easy to tell when you are being like this type of person, it’s much more difficult to recognize this behavior on an organizational level.
At Catapult PR, we offer a wide variety of services to our B2B tech clients. From analyst and media relations to content development, to capturing speaking and award opportunities there isn’t much we can’t do. While programs such as these are pretty painless in terms of getting clients on board, there is one initiative that is often a struggle: social media. Perhaps it’s because of how new social media is in terms of being a
I’ll be honest with you – I started my journey in public relations having very little idea of what public relations actually entailed. Coming into my current company at first as an intern, I was looking to get my feet wet in an industry that close friends and family thought I would always be good at, but had never pursued. I was a blank slate. Blanker than a newly opened Word Doc. News releases, media
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