Top Quotes on PR and Narrative from Catapult

In a previous blog, I shared some tips on what I learned from my first couple of weeks in the PR industry. One thing I learned after joining the Catapult team is that, “Tips from co-workers are the best… if a co-worker gives you any information on how to make your time more productive or to make others in the office happier, take it. Many of my co-workers at Catapult have helped me with this.” Shouldn’t

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Market Leadership

Anchor Your B2B Content Strategy with a Strategic Narrative

Your content is only as good as your content marketing strategy. Evidence supports this theory in the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets and Trends report. According to the report, 91 percent of respondents use content marketing. However, similar to previous years’ reports, it’s the organizations with documented content marketing strategies who report higher levels of content marketing success. Yet, only 37 percent of respondents have a documented strategy. A top reason is

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Strategic Narrative

How Communications Pros can get the Whole Company Excited About Category Building

Communications and PR people get the importance of narrative. You don’t need to convince us, it’s the world we live in. Stories shape and redefine our companies, our clients, the industry we are in and the industries we represent.  Our day-to-day work involves digging up those narratives, editing them, analyzing them and acting with the story as the backbone of our activity. Therefore, when the marketing team creates a plan or the PR agency comes

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Strategic Narrative

The Rise of Strategic Narrative In Marketing

The following is an excerpt from an article published in Forbes by Guy Murrel It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. But the use of narrative in

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Strategic Narrative

Strategic Narrative Marketing in Forbes

We are excited to see Strategic Narrative Marketing featured in a recent Forbes post about creative ideas for driving an organization’s brand. We believe that every company can benefit from Strategic Narrative Marketing, and that adoption of the approach creates industry leaders and category owners. Read the full article here. Strategic Narrative Marketing challenges companies to look higher than what they do or offer, and focus on the industry.  By following the approach, a company

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Uncategorized

Boost Your Content Pipeline with an Industry Narrative in 2018

As we dive into a New Year, many of us face the challenge of realigning our efforts to reach new goals over the next 12 months. If content is your specialty, you’ve probably crafted a new content marketing plan and have built (or are in the process of building) a 2018 content calendar. You might even have a documented strategy for content — but is your content supported by a narrative that delivers a unique

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Strategic Narrative

Strategic Narratives Reach Beyond Marketing

As we head into 2018, so many of us look back and reflect on the year (and what a year it was!). At Catapult, we helped more than a dozen B-2-B high tech firms create an industry narrative to define a new category space. Our category building framework – Strategic Narrative Marketing – is a new marketing category that helps organizations build a new category. It sounds kind of like a riddle, but when we

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Market Leadership

How an Industry Narrative Prevents Your Content from Becoming Spam

Content marketing standards might be at an all-time low. Many business-to-business companies are outsourcing content creation, often to “jack-of-all-trades”-content farms who do not have a deep understanding of the businesses they are writing about. Also, we are seeing automated content and the use of robots or AI for content creation grow in popularity. Heck, even journalism organizations like the Associated Press are using robots to write stories, so why not? But is all of this

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Market Leadership

TechDay LA Recap

For a boutique PR firm like Catapult, the tradeshow/conference circuit is a bit off the beaten path. We work with clients all over the country, and we’ve been fortunate enough that the reputation we’ve developed throughout the tech industry often leads to referral-based client relationships. When we decided to attend TechDay LA, we recognized it as a great opportunity to push our boundaries, engage with a whole new sector of the industry, and continue to

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Strategic Narrative

Content Marketing – Too Much of a Good Thing?

Most B2B marketing practitioners understand the value of good content. The “2017 B2B Content Marketing Benchmarks, Budgets and Trends, North America” report states that 89 percent of B2B marketers practice content marketing. As a result, this is driving a big chunk of marketing budgets as organizations glom onto content marketing’s promises for lead gen, ROI and tangible results. This is all good –at Catapult we firmly believe in the power of content. In fact, content

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