A few weeks ago we announced a new book by Catapult co-founder and principal, Guy Murrel. The book, “A Practical Guide to Strategic Narrative Marketing,” is a brief ‘how-to’ guide for those looking to lead their market and stand apart from competitors while embracing a new messaging strategy. I asked Guy a few questions this week to get his perspective on what Strategic Narrative Marketing is and what it means to the PR and marketing
For the past several weeks we have been writing about key Strategic Narrative Marketing practices on our Catapult blog. We’ve looked at how you can find your company’s voice, think higher than a mission statement, and guide strategic direction with a strategic narrative. Today we look at creating entirely unique strategic narrative spaces and themes. What, exactly, do we mean by that? Let’s start with the common understand that to standout in the marketplace, you
A common catchphrase emanating from boardrooms these days is, “we need a new narrative.” With business landscapes changing quickly – from the advent of new technologies, global competition, evolving customer behaviors and more – it’s no longer enough to say, “we make widgets” or, simply, “our services are the best.” As a leader, you want a powerful narrative that inspires employees, excites partners, entices customers and engages influencers. A message that is succinct, but also
We all have that “one” friend. The one we dread inviting over for dinner or out to brunch because we know all they will do is talk about themselves. While we wait for a natural pause to interject our own thoughts, we begin to lose interest in what they are saying and perhaps begin daydreaming, watching the final cares we have drift away. Think of this friend as the traditional approach to positioning and messaging.
As you’ve been reading in our blog, Strategic Narrative Marketing is an entirely new approach to what some folks refer to as “storytelling” or traditional “positioning and messaging.” Strategic Narrative Marketing elevates both of these to a much higher industry level that gets companies out of talking about themselves, their products, services, bits and bytes, and instead focuses on important issues taking place in their industries. It is a way for companies to not only
How loud is your company’s voice? No matter the industry, I’d be willing to bet that the vast majority of us are seeing heavy saturation when it comes to online publishing and content marketing. The noise has its advantages and disadvantages. While you have the opportunity to disrupt the marketplace on platforms that can reach big audiences through PR and marketing, you might find it difficult to make an impact amongst the noise. Here’s an
I’ll be honest with you – I started my journey in public relations having very little idea of what public relations actually entailed. Coming into my current company at first as an intern, I was looking to get my feet wet in an industry that close friends and family thought I would always be good at, but had never pursued. I was a blank slate. Blanker than a newly opened Word Doc. News releases, media
Today is a special day at Catapult. Strategic Narrative Marketing After years of helping our clients develop their stories and turn them into narratives and entire market categories, we have taken our own good advice. We have formally packaged up this proven service offering and are now making it available to clients, small and large. We call it “Strategic Narrative Marketing.” It’s a new marketing category designed to help lift organizations up above the fray
All too often businesses struggle with having something unique and compelling to say in their marketplace. Now, with the rise of content marketing as a means of connecting with customers and standing out in the market, the challenge of “what to say” seems to increase daily. If you’re looking for new, fertile messaging ground to build your story, *stop looking inward* and at “how to” topics, and look upward at the larger scope of your
In a crowded, self-publishing digital world an organization will be noticed if they present a strong industry narrative through quality content. Most marketers would agree that good content goes a long way – and other stakeholders within organizations are starting to recognize its value as well. This is evident in the time and resources directed towards content development and marketing across industries. For many businesses, the content marketing strategy calls for thought leadership content “from”
Today Catapult PR is celebrating 17 years as a boutique public relations firm in the high-tech B2B market. Since 1999, this agency has ridden the highs and lows of the tech industry. We’ve helped numerous companies lead markets, build and own categories and, in many instances, get purchased or lead to successful IPOs. Over the years, we’ve become a leader in developing our clients’ strategic narratives; increasing their visibility among industry influencers and their audiences;
Whether you are a content or digital marketer, branding guru, PR professional or C-level executive, the content you put out there matters. You probably want your content to be seen. You might even want your content to be strong enough to secure leads and engage your audience. If all those things are true, I’m willing to bet that you want to be recognized in your industry as a leader. So how is it going? Has
At Catapult we run industry Strategic Narrative workshops that help organizations dig deep into mega trends, category dynamics, transformational shifts and future possibilities – focused primarily on leading industry success and maturity. Our intent is to create a higher-level messaging framework that defines and leads categories, and goes beyond storytelling to guide all forms of marketing. However, the process also serves as a forcing function to address key issues that ultimately guide the strategic direction
Every great company benefits from clear vision and leadership. The dynamics of an organization’s culture is set at the top, and it is the job of every CEO to connect and inspire people to effectively move toward a common strategic goal. Here are 3 reasons why every CEO should have a strategic narrative that outlines the current state of the industry, vision for the category and role the organization will play to advance the overall
Subscribe to Our Blogs
Receive news, updates, free stuff and new releases by email. We don’t do spam.