strategic narrative marketing
Market Leadership

Get to Know the Mind Behind, “A Practical Guide to Strategic Narrative Marketing”

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]A few weeks ago we announced a new book by Catapult co-founder and principal, Guy Murrel. The book, “A Practical Guide to Strategic Narrative Marketing,” is a brief ‘how-to’ guide for those looking to lead their market and stand apart from competitors while embracing a new messaging strategy. I asked Guy a few questions this week to get his perspective on what Strategic Narrative Marketing is and what it

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strategic narrative
Market Leadership

Strategic Narrative Themes: Creating Messaging that is New and Meaningful | Part 4

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]For the past several weeks we have been writing about key Strategic Narrative Marketing practices on our Catapult blog. We’ve looked at how you can find your company’s voice, think higher than a mission statement, and guide strategic direction with a strategic narrative. Today we look at creating entirely unique strategic narrative spaces and themes. What, exactly, do we mean by that? Let’s start with the common understand that

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Strategic Narrative
Market Leadership

5 Ways Strategic Narratives Guide Strategic Direction | Part 3

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]A common catchphrase emanating from boardrooms these days is, “we need a new narrative.” With business landscapes changing quickly – from the advent of new technologies, global competition, evolving customer behaviors and more – it’s no longer enough to say, “we make widgets” or, simply, “our services are the best.” As a leader, you want a powerful narrative that inspires employees, excites partners, entices customers and engages influencers. A

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Strategic Narrative
Market Leadership

Drop Your Mission Statement, Pick Up a Strategic Narrative | Part 2

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]We all have that “one” friend. The one we dread inviting over for dinner or out to brunch because we know all they will do is talk about themselves. While we wait for a natural pause to interject our own thoughts, we begin to lose interest in what they are saying and perhaps begin daydreaming, watching the final cares we have drift away. Think of this friend as the

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Strategic Narrative Workshop
Market Leadership

What Is a Strategic Narrative Workshop?

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]As you’ve been reading in our blog, Strategic Narrative Marketing is an entirely new approach to what some folks refer to as “storytelling” or traditional “positioning and messaging.” Strategic Narrative Marketing elevates both of these to a much higher industry level that gets companies out of talking about themselves, their products, services, bits and bytes, and instead focuses on important issues taking place in their industries. It is a

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Find your voice
Market Leadership

Find Your Voice with Strategic Narrative Marketing | Part 1

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]How loud is your company’s voice? No matter the industry, I’d be willing to bet that the vast majority of us are seeing heavy saturation when it comes to online publishing and content marketing. The noise has its advantages and disadvantages. While you have the opportunity to disrupt the marketplace on platforms that can reach big audiences through PR and marketing, you might find it difficult to make an

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PR is not dead
Market Leadership

Public Relations Isn’t Dead

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]I’ll be honest with you – I started my journey in public relations having very little idea of what public relations actually entailed. Coming into my current company at first as an intern, I was looking to get my feet wet in an industry that close friends and family thought I would always be good at, but had never pursued. I was a blank slate. Blanker than a newly

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Strategic Narrative Marketing
Market Leadership

Strategic Narrative Marketing – A New Marketing Category To Help Companies Stand Out & Be Noticed

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Today is a special day at Catapult. Strategic Narrative Marketing After years of helping our clients develop their stories and turn them into narratives and entire market categories, we have taken our own good advice. We have formally packaged up this proven service offering and are now making it available to clients, small and large. We call it “Strategic Narrative Marketing.” It’s a new marketing category designed to help

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Strategic Narratives
Market Leadership

Strategic Narratives: How Industry Vision Creates Leadership and New Messaging Spaces

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]All too often businesses struggle with having something unique and compelling to say in their marketplace. Now, with the rise of content marketing as a means of connecting with customers and standing out in the market, the challenge of “what to say” seems to increase daily. If you’re looking for new, fertile messaging ground to build your story, *stop looking inward* and at “how to” topics, and look upward

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Life of a Ghostwriter
Market Leadership

Life of a Ghostwriter

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]In a crowded, self-publishing digital world an organization will be noticed if they present a strong industry narrative through quality content. Most marketers would agree that good content goes a long way – and other stakeholders within organizations are starting to recognize its value as well. This is evident in the time and resources directed towards content development and marketing across industries. For many businesses, the content marketing strategy

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Catapult 17 years
Market Leadership

Cheers to 17 Years for Catapult in the high-tech PR trenches!

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Today Catapult PR is celebrating 17 years as a boutique public relations firm in the high-tech B2B market. Since 1999, this agency has ridden the highs and lows of the tech industry. We’ve helped numerous companies lead markets, build and own categories and, in many instances, get purchased or lead to successful IPOs. Over the years, we’ve become a leader in developing our clients’ strategic narratives; increasing their visibility

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Lead your market
Market Leadership

Is your marketing content helping you lead your market?

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Whether you are a content or digital marketer, branding guru, PR professional or C-level executive, the content you put out there matters. You probably want your content to be seen. You might even want your content to be strong enough to secure leads and engage your audience. If all those things are true, I’m willing to bet that you want to be recognized in your industry as a leader.

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Telling the Same Story
Market Leadership

Telling the Same Story? Look Higher at an Industry Narrative

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Every brand has a story to tell.  Content and digital marketing teams spend hours toiling over ways they can capture the hearts of their audience through storytelling.  While there is a clear value in storytelling when it works, it’s not easy to come up with a compelling, sustainable and unique story that will grab your audience’s attention and make a difference in the marketplace. This is especially true for

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Strategic Narrative
Market Leadership

Market Confusion – Obstacle or Opportunity?

[vc_row][vc_column][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Market confusion brought on by disruptive mega-trends, new legislation or shifting industry norms can be difficult. However, this confusion also can present a wonderful opportunity to stand out as an industry leader by actively clarifying any misperceptions that are adversely impacting your industry. Companies that lead markets will always play an active role in shaping a positive industry narrative, and proactively and consistently educating the market about the overall

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