Market Leadership

Three Reasons You Should Get a Strategic Narrative Messaging Assessment

It can be hard to get out of your own head. In business, we are all so close to our company messaging that we sometimes miss the flaws or opportunities for a better narrative. At Catapult, we’ve talked to dozens of CEOs who are unsatisfied with their company narrative but unsure how to go about improving it. When you’re busy running a business or leading teams, you tend to be inwardly focused on your products

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Market Leadership

Align Your Company with a Category-focused Strategic Narrative

A building is only as strong as its foundation. The same is true for relationships, education and business. One of the core foundational components of any successful business is organizational alignment.  Organizations founded upon and aligned around a set of core values and a clear vision tend to lead industries. From our experience as a PR firm in the tech industry, alignment can be achieved through a strategic narrative that defines a new or existing

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Market Leadership

Narrative Authenticity Wins in 2020

“Knowing yourself is the beginning of all wisdom” – Aristotle What separates an ordinary business from a market driver that is propelling an industry forward?  It’s not just about the company’s products and/or services and it goes beyond being ‘cool’ or ‘edgy.’ You have to look a little closer and see what is woven into the fabric of these organizations.  Simply put, these companies are all about authenticity. They stay true to who they are

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Catapult PR Shares Elements of Strategic Narrative Marketing for Category Leadership and Stronger Company Messaging

‘Strategic Narrative Marketing’ elevates company positioning and messaging to help B2B organizations become category winners through their industry narrative BOULDER, Colo., June 12, 2019 — Catapult PR-IR (www.catapultpr-ir.com), a high-tech public relations and Strategic Narrative Marketing agency, today released the four elements for building a strategic narrative focused on industry megatrends, insights, vision and category definition. The four elements help companies discover their narrative for the industry so they can tell a story that is

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Strategic Narrative

Four Lessons Learned From Strategic Narrative Marketing

It has been a couple of years since we (Catapult) formally launched Strategic Narrative Marketing. What a roller coaster ride it has been to introduce something totally new to the PR market! If one thing is clear today- it’s that Strategic Narrative Marketing is our true differentiator as a PR firm. Along with our journey, we’ve had the opportunity to refine and adapt Strategic Narrative Marketing. If you’re new here, Strategic Narrative Marketing is an

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Thought Leadership

Webinar: Last Chance to Register! Learn What Makes a Category Champion

As 2018 nears the end, many of us are busy planning and developing strategies to make 2019 an amazingly successful year.  On Wednesday, Dec. 5, 2018 at 11 a.m. PST/Noon MST, I will be hosting a webinar to help business leaders and marketers learn why industry category champions win in the marketplace. These are the companies that people want to hire, work for and invest in, and we’ll dive into why this is so important

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Market Leadership

The DevOps Industry Narrative Journey

Narrative leads every industry forward. For the software industry, two major movements — driven by narrative — has led to the rise of Agile, and more recently, DevOps, from concept to mainstream practice. From the Agile Manifesto (Feb., 2001) and Marc Andreessen’s famed 2011 WSJ column “Why Software is Eating the World,” to the much used motto “Building Better Software Faster,” narrative stories have helped lead both practitioners and vendors alike to collective benefit. Last

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Thought Leadership

Why Your CEO Will Love Budgeting a Strategic Narrative

It’s that time of year where the B-word is front and center. That’s right, the budget. Budget planning brings up mixed feelings and it can get a little intense. As marketers, it’s not always easy to get the CEO on board with certain budget items. Demonstrating value and ROI can be tricky – and the CEO wants to know that the investment is worth it. Unfortunately, marketing also tends to get a bad rap for

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Strategic Narrative

We’re Celebrating Our 19th Anniversary as a High Tech PR Firm

Wow – it’s hard to believe that we’re celebrating 19 years in business. Time flies when you’re having fun – and boy do we know how to have fun. As we reflect over almost two decades of hard work and success, we can’t help but feel a sense of pride as we think about all the good work we’ve done to help our tech company friends build awareness, thought leadership and create attention-grabbing positioning and

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Market Leadership

Catapult Adds Zype to B2B High Tech Client Roster

We are pleased to announce that Catapult has been retained by Zype, a video content and distribution company out of New York, for PR and Strategic Narrative Marketing services. Through our Narrative Practice service offering, we will help position Zype as a market category owner in the rapidly growing direct-to-consumer streaming video market. Zype CEO, Ed Laczynski, shared his thoughts on this new partnership: “We’re excited to position Zype as an industry leader with Catapult’s narrative

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